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What’s So Great About Video Marketing?
Posted by: | CommentsWhat’s so Great About Video Marketing
Just a few years ago YouTube was the only major player in video
marketing. There were no other video marketing sites that made a
difference in your marketing efforts. Such is no longer the case. As
video sites begin to reach their tenure – that is – everyone knows
they aren’t simply “going to vanish” people start to realize that they
have added value. They are worth the time and effort spent using them
for marketing. Now there are dozens of video submission sites out
there and all of them are slowly and continuously gaining popularity
as users begin to prefer one over the other.
That is the key word. Preference. Just as with online classified
sites, auction sites, blog sites, etc., many internet users are
“preferring” one site to another. So, if Jane loves Viddler and John
love Youtube, how will you reach Jane if you only publish to YouTube
and how will you reach John if you only publish to Viddler. The answer
is simple. Publish, publish, publish! If you want to reach potential
customers and clients through video marketing you need to be workin’
it. You can’t sit idly by and let your competitors dominate where you
won’t trod. It’s just dumb. Be there! You have to in the video
marketing world.
Let’s not forget that having a video spread across several sites means
more search engine love for you and your site. All video sites have
one thing in common after all – the ability to be keyword enhanced and
search engine optimized. If you’re having a video created but aren’t
taking the time to market it to every possible video marketing site
out there you are losing out on major traffic potential.
This is the part where we finally tell you what’s so great about video
marketing. Are you ready? Video marketing is to business as
face-to-face meetings are to sales. In this global economy your
competitor is just waiting for you to drop the ball. They WILL pick it
up and carry it off. So, as a business owner you need to be there to
present your case. If you can’t be there in person, be there any way
you can. Online that means being there via video. Let them see you,
listen to you , understand you. It not only builds credibility, it
allows them to understand who you are. As a business owner you can use
video marketing to work it. Why shouldn’t you?
Why Video Marketing Is Going To Change The Internet Marketing Game
Posted by: | CommentsWhy Video Marketing is Going to Change The Internet Marketing Game
Online video sites have been around for years, but the urue value of
video marketing is yet to be seen.
Here’s why.
Since Google purchased YouTube for over $1.6 Billion dozens of similar
sites have popped up. These sites, including Viddler, MetaCafe and
more aren’t as popular as Youtube yet, but they are gaining momentum
on a daily basis. Those who have their pulse on internet marketing,
particularly video marketing, understand why video marketing is
important and why it is changing the internet marketing game.
It’s search engine friendly.
Most people aren’t aware that videos can be search engine optimized.
Videos are highly searched and highly searchable. Type in any keyword
into your favorite search engine and chances are that a video will
show up in the top returns. It’s because video’s aren’t just for the
guy that kamakazied off of the ramp and broke his leg or insane
Christmas tree musical displays. Videos are for serious businesses who
are seeking to tell their customers about what they are, who they
are and what they have to offer. Many businesses have taken the steps
to recruit extremely talented video marketing company if I can create
a video that will generate viral buzz, but your customers may not
always be looking for a video that’s innovative and uniquely
appealing. They may simply want a video that tells them who you are
what your doing and how you can help them.
So, how is that going to change the game of Internet marketing? If you
don’t have video online right now you telling your services and
products you need to get one. If you hire an Internet marketing firm
that knows about video marketing specifically they will be able to
tell you how to utilize that video to its maximum marketing potential.
Keywords, the timing of the video, the description, where it submitted
and more are all factors in how well your video will market your
business.
Every video does not have to be a work of art. Your customer simply
need to know that you are there. You most likely see an increase in
traffic from video sites as well search engines. Those who are helpful
when you’re trying to increase your website traffic and increase
sales.
Video marketing is going to change the Internet marketing game because
your customers can see and hear what you are. If you are using this
valuable resource in your marketing arsenal you need to start today.
Top 5 Reasons To Hire A Professional Video Creation Team
Posted by: | CommentsThe typical reasons to hire a video creation team include time, money
and know how, but in this world of video marketing, hiring a
professional video creation team may benefit you more than you may
know. Here are the top five reasons you need to hire a professional
video creation team.
1. They know what potential customers are looking for. Have you ever
watched a video online and lost interest and clicked away? Have you
ever watched a video and decided that it told you absolutely nothing
about that person or business? Most likely you have. A professional
video creation team will know what your potential clients are looking
for in your video. They know how want to make it. They know what they
need to say. They know what graphics are going to capture the
attention of your audience.
2. They know what search engines are looking for. Search engines love
videos. Obviously search engine’s cannot watch a video and understand
what the topic is about, but your video creation team can market your
video and utilize keywords and other marketing strategies to make your
video highly visible and highly indexed by search engines.
3. You save time. Creating a video can take hours, but if you don’t
know how to create a video you can literally spend days or even weeks
learning how to do it. We have seen training videos that require 80
hours to complete. Unless you are a quick study with extremely
expensive software you can expect to spend more time creating your own
video then it’s worth. A video expert can create the same video in a
fraction of the time and save you hours or even days of work.
4. You save money. Remember the 80 hour training I mentioned in the
last paragraph? That series is thousands of dollars. In order to learn
what the experts are doing you will need training and it will be
expensive. Unless you’re planning on becoming a video creation expert
yourself you would be better to focus your time, money and energy on
your business and leave the video creation to the experts. The reason
for this says is that after you hundreds or even thousands of dollars
learning how to create videos you would then have to spend valuable
time creating it.
5. You can focus on your business. Biggest reason why you should hire
a video creation expert is because you can have video created for your
business and focus on your business while it’s being done. If you’re
creating a video for publication online or on your website you don’t
have time to do it yourself if you are working your business or have
clients that are waiting on work from you.