How A Video Promotes Your Business
By · CommentsHow A Video Promotes Your Business
Right now there are billions of videos all over the world being viewed
by internet users. That’s right, billions of video viewers. Websites,
social media sites, video marketing sites are all working to
distribute videos about businesses, speakers and even the videos of
the guy lip syncing to the butterfly song, are being passed around the
internet right now. Imagine if that video was of you and your
business. Wow.
Businesses all over the world are hiring video creation experts to
help them get a video online. They are utilizing the dozens of video
marketing sites that are available to them. They are posting links to
their videos on their social networking accounts, they are paying for
comments and views of their videos all in the name of marketing. Gone
are the days of paying $20,000 for a magazine ad that is stiff and
dead. Today, marketing is about the internet and if you aren’t there
you are missing out. That is where video comes in. Videos are highly
searchable if done right. They place high in search engines. They
create a warm, fuzzy feeling and they are REAL. People want to see and
hear as much as they can. A magazine ad only caters to one sense.
You can spend thousands putting ads in magazines or placing banners on
websites only to learn that you never gained any business from it. For
a couple hundred bucks you can have a video created and published
online. That video is going to be there until you pull it down. It is
going to last as long as you want it, provide unlimited traffic to
your website and offer untold amounts of public relations. Imagine if
you published a video about every one of your services, your
techniques, a bio about yourself. People would begin to feel that they
know you. They will begin to feel like they can trust you because,
after all, they can see your business details right in front of them.
It’s powerful media that should not be overlooked by anyone who is
serious about their business.
Using Video To Promote Brick And Mortar Business
By · CommentsThe world is online. People Google you, Yelp you, and review you
before they ever step foot in your business. Honestly, why shouldn’t
they. Time is money, money is time these days and if they can find a
pizza shop, internet service, plumber, accountant, pediatrician close
by that is using media to tell their customers a little more about
what to expect, they will find it, read it or watch it. If you have a
video on your website or video submission site that allows your
customers to see your mouth watering pizzas or learn more about your
Chiropractic business they will be more likely to call you or stop by.
They already feel like they “know” you.
Zero search results equals zero credibility.
As i mentioned before, people are online. If they type your business
name in their favorite search engine and nothing pops up they think
it’s possible you don’t exist or are out of business. I am sure you
understand that this means you just lost a potential customer.
If you have a website you have a fighting chance, but what if you also
had a video? What if you could reach out and grab customers off the
street, pull them into your business and force them to listen to your
presentation. Would you do it? I bet! This is kind of how video
marketing works. Putting a video on your site or publishing to social
video sites allows you to present potential clients with a snapshot of
who you are and what you have to offer. It not only saves them time,
but allows them to determine if you are worth another look.
Creating a video doesn’t have to be time consuming. Most companies
outsource video creation in order to save time and money. And, the
fact that video creation software is expensive also tends to encourage
hiring it done. A professional video creation expert will know what to
include in your video, how long it should be in terms of time and
other elements to include like sounds and visual effects. They will
also be able to tell you how to market your video, a step you must
take if you are going to have a video created.
Now you know you need a video and you need to make it visible. It is
the best virtual business card you can offer to your potential
clients. It’s worth the time, money and effort.
What’s So Great About Video Marketing?
By · CommentsWhat’s so Great About Video Marketing
Just a few years ago YouTube was the only major player in video
marketing. There were no other video marketing sites that made a
difference in your marketing efforts. Such is no longer the case. As
video sites begin to reach their tenure – that is – everyone knows
they aren’t simply “going to vanish” people start to realize that they
have added value. They are worth the time and effort spent using them
for marketing. Now there are dozens of video submission sites out
there and all of them are slowly and continuously gaining popularity
as users begin to prefer one over the other.
That is the key word. Preference. Just as with online classified
sites, auction sites, blog sites, etc., many internet users are
“preferring” one site to another. So, if Jane loves Viddler and John
love Youtube, how will you reach Jane if you only publish to YouTube
and how will you reach John if you only publish to Viddler. The answer
is simple. Publish, publish, publish! If you want to reach potential
customers and clients through video marketing you need to be workin’
it. You can’t sit idly by and let your competitors dominate where you
won’t trod. It’s just dumb. Be there! You have to in the video
marketing world.
Let’s not forget that having a video spread across several sites means
more search engine love for you and your site. All video sites have
one thing in common after all – the ability to be keyword enhanced and
search engine optimized. If you’re having a video created but aren’t
taking the time to market it to every possible video marketing site
out there you are losing out on major traffic potential.
This is the part where we finally tell you what’s so great about video
marketing. Are you ready? Video marketing is to business as
face-to-face meetings are to sales. In this global economy your
competitor is just waiting for you to drop the ball. They WILL pick it
up and carry it off. So, as a business owner you need to be there to
present your case. If you can’t be there in person, be there any way
you can. Online that means being there via video. Let them see you,
listen to you , understand you. It not only builds credibility, it
allows them to understand who you are. As a business owner you can use
video marketing to work it. Why shouldn’t you?
Why Video Marketing is Going to Change The Internet Marketing Game
Online video sites have been around for years, but the urue value of
video marketing is yet to be seen.
Here’s why.
Since Google purchased YouTube for over $1.6 Billion dozens of similar
sites have popped up. These sites, including Viddler, MetaCafe and
more aren’t as popular as Youtube yet, but they are gaining momentum
on a daily basis. Those who have their pulse on internet marketing,
particularly video marketing, understand why video marketing is
important and why it is changing the internet marketing game.
It’s search engine friendly.
Most people aren’t aware that videos can be search engine optimized.
Videos are highly searched and highly searchable. Type in any keyword
into your favorite search engine and chances are that a video will
show up in the top returns. It’s because video’s aren’t just for the
guy that kamakazied off of the ramp and broke his leg or insane
Christmas tree musical displays. Videos are for serious businesses who
are seeking to tell their customers about what they are, who they
are and what they have to offer. Many businesses have taken the steps
to recruit extremely talented video marketing company if I can create
a video that will generate viral buzz, but your customers may not
always be looking for a video that’s innovative and uniquely
appealing. They may simply want a video that tells them who you are
what your doing and how you can help them.
So, how is that going to change the game of Internet marketing? If you
don’t have video online right now you telling your services and
products you need to get one. If you hire an Internet marketing firm
that knows about video marketing specifically they will be able to
tell you how to utilize that video to its maximum marketing potential.
Keywords, the timing of the video, the description, where it submitted
and more are all factors in how well your video will market your
business.
Every video does not have to be a work of art. Your customer simply
need to know that you are there. You most likely see an increase in
traffic from video sites as well search engines. Those who are helpful
when you’re trying to increase your website traffic and increase
sales.
Video marketing is going to change the Internet marketing game because
your customers can see and hear what you are. If you are using this
valuable resource in your marketing arsenal you need to start today.
Top 5 Reasons To Hire A Professional Video Creation Team
By · CommentsThe typical reasons to hire a video creation team include time, money
and know how, but in this world of video marketing, hiring a
professional video creation team may benefit you more than you may
know. Here are the top five reasons you need to hire a professional
video creation team.
1. They know what potential customers are looking for. Have you ever
watched a video online and lost interest and clicked away? Have you
ever watched a video and decided that it told you absolutely nothing
about that person or business? Most likely you have. A professional
video creation team will know what your potential clients are looking
for in your video. They know how want to make it. They know what they
need to say. They know what graphics are going to capture the
attention of your audience.
2. They know what search engines are looking for. Search engines love
videos. Obviously search engine’s cannot watch a video and understand
what the topic is about, but your video creation team can market your
video and utilize keywords and other marketing strategies to make your
video highly visible and highly indexed by search engines.
3. You save time. Creating a video can take hours, but if you don’t
know how to create a video you can literally spend days or even weeks
learning how to do it. We have seen training videos that require 80
hours to complete. Unless you are a quick study with extremely
expensive software you can expect to spend more time creating your own
video then it’s worth. A video expert can create the same video in a
fraction of the time and save you hours or even days of work.
4. You save money. Remember the 80 hour training I mentioned in the
last paragraph? That series is thousands of dollars. In order to learn
what the experts are doing you will need training and it will be
expensive. Unless you’re planning on becoming a video creation expert
yourself you would be better to focus your time, money and energy on
your business and leave the video creation to the experts. The reason
for this says is that after you hundreds or even thousands of dollars
learning how to create videos you would then have to spend valuable
time creating it.
5. You can focus on your business. Biggest reason why you should hire
a video creation expert is because you can have video created for your
business and focus on your business while it’s being done. If you’re
creating a video for publication online or on your website you don’t
have time to do it yourself if you are working your business or have
clients that are waiting on work from you.
Statistics for online video marketing show that nearly 70% of internet users have watched a video online, but what’s even more staggering is that nearly 76% of those viewers will tell their friends about their favorite videos and go so far as to provide links to their favorite videos via chat, email or through a social network. Daryn Zack, owner of OnlineVideoEmpire.com says he is not surprised by those statistics. “We expect the percentage of internet users viewing videos to increase significantly because of Google’s purchase of YouTube and the ability to search engine optimize videos. Many of our clients see their videos showing up on page one for the search terms we use to market their video.”
Nearly every modern 2.0 style website features a video that details their product or service. It is also common for customers to submit video testimonials for products that they love. Websites such as YouTube, Viddler and dozens of others have become an interactive way for companies to communicate with potential customers.
“The possibilities for online video marketing and video creation are endless. For a couple hundred dollars business owners can have a video that can be published on dozens of websites, including their own site, and optimized for search engines. Video marketing increases the visibility of the website it promotes because if people like what they see in the video they will ultimately decide to visit the website,” stated Zack.
Zack not only offers video creation and marketing services that are unique to the video world, his services come at an affordable price. What’s more is that his unique design concepts allows the videos he creates to serve as an impressive addition to any website and as a marketing tool on video engines.
Daryn Zack, owner of www.OnlineVideoEmpire.com continued on to say, “When I create a video I look at it from the clients perspective in that they want to encourage sales and increase traffic to their site, but I also look at it from a customer perspective. What do they want to know? What do they want to hear about a company offering that particular product or service? When I can answer those questions I can understand what someone viewing the video may be looking for and can build it to encourage a purchase, a visit to the clients site or whatever outcome the client desires. When we market videos using our unique promotion services clients see traffic pour into their site that may not have ever landed on their site. Video marketing is targeting at it’s finest.”
Online Video Empire launched mid-March. Zack has been developing video for years and is one of the industries leading video marketing and video creation service providers.
For more information on Online Video Empire or Daryn Zack, please visit www.OnlineVideoEmpire.com or call 1-877-236-9610